April 04, 2012

ARTICLE: The Hunger Games' and Twilight's demographic differences

I know, I know. We're all sick of the Twilight comparisons. But here is some pretty interesting information from USAToday about the two series' audience demographic.
“Everyone wanted to put (Hunger Games) into theTwilight box,” says Tim Palen, Lionsgate’s chief marketing officer. “It’s easy to put it in that box because of three young main leads (in both movies). But they’re completely different stories with different appeals.” 
And they draw different, though powerful, demographics.Twi-hards tend to run younger than Hunger-lings, analysts and studio executives say. According to exit surveys by Lionsgate, 56% of Hunger Games‘ moviegoers were 25 and older, about the opposite ofTwilight‘s film fan base.

Women rule both series. The studio found that about 80% of Twilight‘s moviegoers are women. This weekend, women made up 61% of Hunger Games moviegoers.Hunger Games had a bigger debut than any Twilight film — 2009′s New Moon marks Twilight‘s biggest opener at $142.8 million. Yet Twilight is the ninth-largest franchise, with $2.5 billion worldwide from four films.
Basing on the story of The Hunger Games, it is not really surprising that guys are also compelled by Katniss' and Peeta's journey. Also, it makes me happy that the "love triangle" in The Hunger Games was not the focus of the movie. With that, people would hopefully and finally STOP comparing The Hunger Games to Twilight.

Source: USAToday


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