London: Scholastic UK has released limited editions of the Hunger Games trilogy. The covers are a distinct departure from previous treatments and feature eye-catching graffiti-style designs in fluorescent colours that serve to emphasise the uprising of the rebels against The Capitol - the focus of the third installment of the Hunger Games trilogy. Scholastic UK’s new editions of the bestselling trilogy from author Suzanne Collins will go on sale in October ahead of the November release of the third film in the series from Lionsgate, The Hunger Games: Mockingjay - Part 1, starring Jennifer Lawrence.
Scholastic Creative Director Andrew Biscomb said,“Resistance and rebellion are two of the strongest factors in the Hunger Games series and Scholastic’s aim was to produce three striking covers that encapsulated this. One of the most significant periods in our time where rebellion and design met was the punk movement. The covers of The Sex Pistols albums are still recognised today as tokens of empowerment to the marginalised voices. These are precisely the kind of voices Suzanne Collins has created; voices that shout from the page and into the minds of the readers.”
Samantha Selby-Smith, Scholastic’s Publisher of Fiction and Picture Books explains,
“In Mockingjay, what started with a small movement turns into a massive uprising amongst the masses, hence the graffiti and punk style of the covers. It’s no longer about the glitz and glamour of The Capitol but something far more gritty and real.”
Promotion of the upcoming film by production studio Lionsgate also focuses on the unrest in the districts with a new series of ‘propaganda’ posters that have been released to set the atmosphere of The Hunger Games: Mockingjay - Part 1.
Travelling on the London underground today? Don't miss #HungerGames books! #ReadMockingjay #booksontheunderground pic.twitter.com/1DxZRiW6QS
— Hunger Games books (@readmockingjay) October 3, 2014
#HungerGames at Transportation District (hint: busiest station in London) #ReadMockingjay #booksontheunderground pic.twitter.com/rU6Qc1hPDL
— Books Underground (@BooksUndergrnd) October 3, 2014
Calling all Hunger Games fans….the rebellion will begin this week! More details to follow... #readmockingjay pic.twitter.com/JXBa9eZBwh
— Waterstones Brighton (@BrightonWstones) September 30, 2014
Catching Fire: http://po.st/CatchingFire