Moviegoers can’t wait to see Katniss Everdeen lead the people of Panem to freedom or witness the Millennium Falcon roar across the screen after three decades in dry-dock, according to a recent survey by Piedmont Media Research.
The consumer tracking company polled 3,000 people about upcoming fall movies and found that “The Hunger Games: Mockingjay – Part 2” and “Star Wars: The Force Awakens” were the most hotly anticipated upcoming releases. In fact, both films scored some of the highest ratings Piedmont has recorded since it began polling audiences five years ago. The company rates consumer engagement on a scale of zero to 1,000, and the fourth and final “Hunger Games” had a 514 rating, beating last summer’s “Avengers: Age of Ultron” and its score of 509, as the best overall number it has ever recorded.
The “Star Wars” sequel posted a 495 rating, the third best figure since Piedmont began its surveys. It also had the best score among males that Piedmont has seen with 553. Females also are looking forward to the film, with their interest level hitting 383.
While “The Force Awakens” may seem to be more of a winter release — a previous Fandango survey excluded the film from its fall report — it hits theaters on Dec. 18, with winter technically starting on Dec. 21.
“Those are huge numbers,” said Joshua Lynn, president of Piedmont Media Research. “Every demographic is showing up for this.”
Other films that resonated strongly with audiences were “Hotel Transylvania 2” with 313 and “The Martian,” the Matt Damon and Ridley Scott sci-fi adventure, with 255. “Spectre,” James Bond’s latest martini-swilling outing, had a 282 rating, which represents an improvement over the 007 series’ last installment, “Skyfall,” with 231. Lynn said big-budget films need to score in the 250 range if they want to be successful.The Hunger Games films have a great track record when it comes to box-office success. Star Wars: The Force Awakens, however, is probably going to be one of the biggest outing in recent memory (everyone likes Star Wars) and is poised to break box-office records. But the fact that Mockingjay Part 2 had a higher anticipation rating also says a lot about our franchise. So, there's some bragging rights for you tributes!