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March 26, 2012

NEWS: The Hunger Games Sold 17 Tickets Per Second on Fandango

The Hunger Games is unstoppable! According to a press release from Fandango, the website sold 17 Hunger Games tickets per second during the weekend's high ticket-selling period. Insane! It was also reported that The Hunger Games held 22% of the opening weekend ticket sales, the biggest share for any movie in the history of the company.

Read the report below:
FANDANGO SMASHES RECORDS BY SELLING 22% OF OPENING WEEKEND BOX OFFICE FOR
“THE HUNGER GAMES”, LARGEST SHARE FOR ANY MOVIE IN COMPANY HISTORY
Fandango Sells 17 “Hunger” Tickets per Second on Opening Day, Shattering Single Day Record and Top Mobile Weekend Record

(LOS ANGELES, CA – March 26, 2012) — Fandango, the nation’s leading moviegoer destination, announced today that it sold 22% of opening weekend ticket sales for “The Hunger Games”, marking the largest share of sales for any movie in Fandango’s nearly 12-year history. During the weekend’s peak ticket-selling periods, Fandango was selling 17 tickets per second, representing the company’s top franchise opener, best-selling March release, top-selling mobile weekend and Fandango’s top-selling single day (March 23, 2012) for a movie, besting “The Dark Knight” opening day on July 18, 2008.

Fandango’s share of all domestic ticket sales for “The Hunger Games” – which took in a projected domestic box office of $155 million* – reshapes Fandango’s list of top 5 shares of opening weekends. The new record-breaker list is as follows:
1.”The Hunger Games” (2012) – 22%
2. “Harry Potter and the Deathly Hallows, Part 2″ (2011) – 19%
3. “The Twilight Saga: New Moon” (2009) – 18%
4. “Harry Potter and the Deathly Hallows, Part 1” (2010) – 17%
5. “Sex and the City” (2008) – 16%

Fandango also broke a record with “Hunger” as the movie with the most tickets ever sold on opening weekend via mobile on Fandango; the previous record-holder was “Harry Potter and the Deathly Hallows, Part 2.” Friday, March 23 was also the top day for mobile ticket sales in Fandango history.

“Fandango’s record- breaking percentage of the film’s opening weekend is a testament to the growing popularity of online and mobile ticketing as the way to go to the movies,” says Fandango Executive Vice President and General Manager Rick Butler. “It’s rare to see the first film in a franchise performing like an established sequel, but ‘The Hunger Games’ is a true phenomenon. Fans have given it our highest ‘Must Go!” rating, with Web and mobile ticket sales still going strong on Monday.”

According to a Fandango online survey of thousands of moviegoers, 62% of “Hunger Games” fans plan to see the movie more than once in the theater, indicating repeat viewings throughout the week. As of Monday, the film still accounts for 87% of all daily tickets sold on Fandango.

*Estimated box office info from Boxoffice.com

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