June 19, 2014

THEHUNGERGAMERS EXCLUSIVE: Probable Reason Why Mockingjay Part 1 Trailer Has Not Yet Been Released

We got a tip a couple of days ago regarding a certain guideline amendment of The National Association of Theater Owners or NATO, enacted last January of this year, purportedly serving as a hindrance for the first teaser trailer release for The Hunger Games: Mockingjay Part 1 that we all have been intensely anticipating for. So, we decided to do a little bit of digging. And what we have conclusively found out might be of some veracity in regards with the Mockingjay Part 1 trailer release.

Fan-made Poster for Mockingjay
The National Association of Theater Owners (NATO), which is the trade organization for American cinema operators (and is very different from that other NATO you hear about more frequently), has just released a new set of voluntary guidelines intended to standardize in-theater marketing — things like movie trailers and printed materials — across North America. Their directives will affect movies scheduled to be released starting Oct. 1, 2014; the goal is to improve the “effectiveness and efficiency” of movie marketing.
So what’s about to change? The bullet-list item that’s made the most news so far is that theater owners want trailers capped at two minutes. Only two movies per year from each distributor would be granted exemptions to let them run as long as three minutes. In addition, all advertisements, including trailers, would only be seen in the 150-day period before release (about five months), with a similar two-movie exemption. 
In addition, distributors are instructed not to advertise third-party products (such as video games) in trailers for movies. So movie trailers will be just that — movie trailers, not interactive ads for all sorts of stuff — if distributors want them played by participating theaters.
The new guidelines are completely voluntary. However, it seems like Lionsgate is following them. We also looked at some of the movies that will be theatrically released before and after the date The Hunger Games: Mockingjay Part 1 will be released (November 21). Most of the films that will be released prior to November 21st already have a trailer, while films that will be released on and after that date still do not. We are assuming that Lionsgate will officially unveil the Mockingjay Part 1 trailer after that 150-day period, more likely in front of the US theatrical release of considerably one of the biggest films this summer - Transformers: Age of Extinction. Nevertheless, with the unveiling of the first marketing material for Mockingjay Part 1 -- the District Heroes Posters and with only 154 days until the release of the movie as of writing (June 19, 2014), we can almost assure you that it will be here very soon. Stay tuned and be patient, Tributes.

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