The site incorporates fan content alongside official releases from Lionsgate, displaying posts from Twitter, Tumblr, Facebook and Pinterest.
Users can customise their homepage to display only the content they want to see - to show only official content, or only images and video, or only content that relates to a particular character in the saga.
A feature called ‘Sparking’ functions in a similar way to Facebook’s ‘Liking’ system, allowing users to Spark pieces of content that they like and prioritizing the content which receives the most Sparks.
LIONSGATE AND INTERNET EXPLORER ANNOUNCE MULTIFACETED PARTNERSHIP FOR THE RELEASE OF THE HUNGER GAMES: CATCHING FIRE
Today the Companies Released The Hunger Games Explorer, the Groundbreaking Digital Home for The Hunger Games Fans
Los Angeles (April 15, 2013) – Kicking off a multifaceted partnership between two global leaders in the areas of entertainment and technology, Lionsgate (NYSE: LGF) and Internet Explorer announced the debut of The Hunger Games Explorer
(www.thehungergamesexplorer.com), the groundbreaking, definitive online destination for fans to find all of The Hunger Games content they’re looking for. Ahead of the highly anticipated Nov. 22 release of The Hunger Games: Catching Fire, and tied to the global premiere of the film’s teaser trailer online and at the MTV Movie Awards, The Hunger Games Explorer is the go-to site for a rich, interactive experience that lets users explore the world of The Hunger Games.
This dedicated digital home for The Hunger Games fans will let them track every development in the franchise, including fan blogs, talent tweets, exclusive images and videos. The site will serve as a social aggregator, allowing both official and fan-generated content to be pulled from multiple social media platforms. Users will be able to search, filter and share content directly from the site, providing an incredible experience for utility and discovery. Built with Internet Explorer 10, The Hunger Games Explorer takes full advantage of multi-touch technology, letting visitors swipe and scroll through content with the flick of a finger. Another feature called “sparking” lets fans “like” objects while driving discussion around each bit of news or fan-created content.
“We have the best fans in the world, and starting tonight they have a home on the web where they can be a part of The Hunger Games experience and contribute to the excitement for The Hunger Games: Catching Fire,” said Danielle De Palma, senior vice president digital marketing, Lionsgate. “The Hunger Games Explorer is not only a place for fans to spark the conversation around The Hunger Games: Catching Fire, but also a destination where we can continue to provide fans with new content, experiences and unprecedented behind-the-scenes access.”
”With The Hunger Games Explorer, we wanted to change the game for how a movie can be extended to the web, providing an intensely immersive experience for fans,” said Roger Capriotti, director, Internet Explorer marketing. “The Hunger Games Explorer continues IE’s work to bring innovative experiences to the web, showcasing what’s possible with amazing content and a modern browser like IE that is fast, fluid and perfect for touch.”