April 24, 2013

VIDEO: 'The Hunger Games' studio, Lionsgate unveils new company logo

As you may have noticed on the official teaser trailer for The Hunger Games: Catching Fire, Lionsgate Entertainment - the studio that owns the rights to The Hunger Games franchise has a new logo. However, it wasn't until last week at the Cinema Con in Las Vegas that the company unveiled that it is indeed their new official logo upon its acquisition of Summit Entertainment. So, we guess we all say goodbye to the "key hole and the gate that opens" now and welcome this new company intro logo?

Official Press Release:
SANTA MONICA, Calif, (April 18, 2013) – Coming off a transformative year in which it launched the global blockbuster HUNGER GAMES franchise, acquired Summit Entertainment and continued to build and diversify its television business, Lionsgate (NYSE: LGF), a leading global entertainment company, today unveiled its new corporate logo as the Company took center stage at the CinemaCon theatrical convention as one of the world’s most dynamic entertainment brands.
The logo kicked off Lionsgate’s introduction of its upcoming feature film slate to the theatrical exhibition community during its star-studded CinemaCon presentation inside The Colosseum at Caesar’s Palace in Las Vegas.
“2012 was a transformative year that reflected 13 years of patient and disciplined growth, and our new logo reflects the limitless opportunities we see in our future,” said Lionsgate Chief Executive Officer Jon Feltheimer, who introduced the new logo at CinemaCon. “The breadth and excitement of the film slate that we previewed today reflects our continued momentum and is just one example of our emergence as a global content leader.”

Designed by Devastudios, under the direction of Lionsgate Chief Marketing Officer Tim Palen, the new logo is being launched during a watershed period in the Company’s growth. Led by its blockbuster HUNGER GAMES and TWILIGHT SAGA young adult franchises, Lionsgate grossed $1.24 billion at the domestic box office in 2012, becoming the first nontraditional major studio to break the billion-dollar mark at the domestic box office in a single calendar year, and generated more than $2.5 billion at the box office worldwide.

Lionsgate’s feature film leadership is complemented by a television business that encompasses 28 shows on 20 different networks, including the multiple Emmy Award-winning Mad Men as well as Nurse Jackie, Anger Management, Nashville and the upcoming Orange Is The New Black for Netflix.

“Lionsgate has always distinguished itself in the marketplace with bold, original and provocative films and TV shows, and our Company’s character is defined by our innovation, ingenuity and willingness to think outside the box,” said Palen. “We wanted a logo that captured all those traits while still paying tribute to our entrepreneurial and independent roots.”

Lionsgate’s momentum has carried into calendar 2013 as the Company kicked off the year with hits such as TYLER PERRY’S TEMPTATION, WARM BODIES, SNITCH and TEXAS CHAINSAW 3D. The upcoming slate is anchored by: the next installment of the blockbuster HUNGER GAMES franchise, THE HUNGER GAMES: CATCHING FIRE; emerging young adult brands such as DIVERGENT and ENDER’S GAME; star-driven action films including NOW YOU SEE ME, featuring Jesse Eisenberg, Mark Ruffalo, Woody Harrelson, Michael Caine and Morgan Freeman, and RED 2, starring Bruce Willis, John Malkevich, Helen Mirren and Mary Louise-Parker reprising their roles from the original hit; continued strength in African-American fare with TYLER PERRY’S A MADEA CHRISTMAS, the Tyler Perry-produced PEEPLES and comic superstar Kevin Hart’s LET ME EXPLAIN; the horror thriller YOU’RE NEXT; and the comedy THE BIG WEDDING, featuring an all-star cast including Robert De Niro and Diane Keaton.

Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company has built a strong television presence in production of primetime cable and broadcast network series, distribution and syndication of programming and an array of channel assets. Lionsgate currently has 28 shows on 20 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men, Weeds and Nurse Jackie, the new comedy Anger Management, the network series Nashville, the syndication successes Tyler Perry’s House of Payne, its spinoff Meet the Browns, For Better Or Worse, The Wendy Williams Show, Are We There Yet? and the upcoming Orange Is The New Black, an original series for Netflix.

Its feature film business has been fueled by such recent successes as the blockbuster first installment of The Hunger Games franchise, the 13th highest-grossing North American release of all time, The Twilight Saga Breaking Dawn – Part 2, which has grossed more than $800 million at the worldwide box office, Warm Bodies, Texas Chainsaw 3D, The Expendables 2, The Possession, Sinister, The Cabin in the Woods, Tyler Perry’s Madea’s Witness Protection and Arbitrage. With the January 2012 acquisition of Summit Entertainment, the Company has now added the blockbuster Twilight Saga, which has grossed more than $3.3 billion at the worldwide box office, to its current slate, giving the Company the two premier young adult franchises in the world.

Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.

Founded in 2001, Devastudios is a leading entertainment design firm specializing in motion graphics for film, broadcast and video game advertising. The company’s clients include Universal, Warner Bros., Paramount, 20th Century Fox, Sony Pictures, Lionsgate and Nickelodeon. Recent design projects include Man of Steel, The Great Gatsby, The Croods, The Lone Ranger, 300: Rise of An Empire, Turbo and the Paramount 100th Anniversary Logo. An early adopter of stereoscopic technology, Devastudios is the design firm of choice for advertisers working in this exciting medium. For more information, please visit
So you could see the difference, here's Lionsgate's old intro logo:

Which do you think is better?

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